5 Skills of Persuasion

5 Skills of Persuasion

Ever wonder why some people are more persuasive than others? What gives them this ability? Is it their charisma, their strong communication skills, or their self-confidence? The truth is that persuasion requires all of these skills and many others. With practice, you can become more persuasive and learn to get your message across in the most effective way possible.

Need help to get started? Let’s a take a look at the five things persuasive people do:

Listening Skills

A good persuader will always try to determine what the other person is looking for and that requires active listening. It’s important to know what your audience needs and wants so you can tailor your message accordingly.

Let’s say you run a food delivery business. Depending on your audience, you can promote your products as being healthy, or you can suggest they make dieting and weight loss easier. If your business appeals to corporate clients, emphasize the time-saving factor.

The better you know your audience, the more likely you are to persuade them to take action.

Having Purpose

Persuasive people are fully aware of their power over others. Therefore, they know how to use it to get what they want.

Unless you have a clear goal in mind, don’t try to convince people to do this or that just for the sake of it. Establish your objectives and then adjust your message for the target audience.


As we have previously mentioned, knowing what your audience wants is crucial. One way to do that is to connect with the people you’re looking to persuade.

Take the time to talk with them and listen to their needs. Give them a reason to trust you. Be genuine and open. Show that you care about their concerns and help them whenever possible.


Persuasive people exude confidence. Sure, they may not feel confident all the time, but they have learned to hide their insecurities.

According to research, people prefer advice from a confident source. They are more likely to do what you want if they sense that you truly believe what you’re saying.

Being Clear and Concise

Good persuaders possess strong communication skills and know how to make themselves heard without overwhelming the audience. They are clear and concise rather than talking for hours.

Before you try to persuade someone, make sure you know your subject inside out. This way, you’ll find it easier to explain it to someone who doesn’t understand.

These are just a few of the things that persuasive people do. They’re also consistent and patient, leave a strong first impression, and use body language wisely. They are masters at reading and responding to other people. Learn these skills yourself so you can become more persuasive in your career and personal life.

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