Learn to Lead an Audience with Confidence

Learn to Lead an Audience with Confidence

Use The Ladder Leadership Model

The ladder leadership model is a wonderful concept for those who feel like they lack confidence in leading others. Instead of pretending as if you have to have mastered every step of the journey perfectly, your goal is just to help those who aren’t yet at your level.

You can imagine a ladder reaching high up into the sky. You take ten steps up the ladder. Below you are tons of people who haven’t yet had the courage to even take one step.

So how can you help – especially when there are fifty other niche leaders who have already climbed the entire way? You can help because you reach down and give those people advice on what you just did to take your first step.

To many people, your advice is more valuable because you know what it’s like to be in their shoes. You’re not someone who can’t remember what it was like to be a newbie. You’re also not someone who they feel intimidated by.

You know how awful you feel when comparing yourself to other, more experienced and successful niche leaders, right? Well your followers might feel intimidated by them as well!

It’s much easier to ask someone a question who is closer to their level than it is to “bother” a guru and ask them a question. In fact, a newbie in a niche will feel stupid reaching out to someone of their authority.

So you’re harmless to them. You’re approachable and kind and they feel at ease with you. You may even eventually feel like you want to stay at this level forever because eventually, these people won’t feel like they’re enough to ask you questions!

But you don’t have to do that. If you stay humble and engage with your audience, you’ll be using the ladder leadership model to really inspire thousands of people to achieve their goals.

Put Your Best Foot Forward

There are some things you can do to lessen your lack of self-confidence. They’re not difficult, but sometimes, people forget to do the little things that can make an impact on how they’re perceived.

Looking nice is your first step. If you’re putting yourself out there in images or videos, it’s important to make an effort to get dressed and look professional. Some marketers don’t bother at all – and they’ll show up in pajamas, torn and ratty apparel and more.

It’s not about whether or not someone thinks you look handsome or beautiful It’s about looking like you care. If you stumble out of bed and start a webinar, and your place is a mess as are you – that doesn’t look like you care what they think.

That’s alarming in terms of what knowledge you’re sharing because if you don’t care about that, what else don’t you care about? You don’t have to buy a new wardrobe or get a glam squad to come to your home every time you do a video, but take a bath, put on clean clothes and film in front of a tidy area.

Always be prepared when you’re engaging with your audience. Part of putting your best foot forward is being willing to find the answers they need. It doesn’t matter if you know the answer right that second, or if you promise to find it for them later – as long as you’re prepared to address their needs, that’s all they care about.

If you do host a webinar or make a video or live stream, don’t sit there fumbling with papers, talking to family members, and hemming and hawing as you work on getting to the point.

Value the time of your target audience. If you show you care about their time and experience, that will bode well for you in terms of how they see you compared to your competition.

Make sure you edit your work whenever you spot an issue. You don’t need to spend hundreds of dollars for editors, but a quick glance to see if you spot any typos is refreshing.

Do the same with audio and video files, too. Don’t let them feel like you don’t care whether or not what you’re presenting is polished. You want to put your best foot forward with appearances as well as professional content.