Personal Branding: Social Networks & PLR

Personal Branding: Social Networks & PLR

Using PLR to Maintain Social Momentum

Once you find a pack of PLR where the content meets your needs, you want to purchase it and put it to use immediately. Unzip the file that you just bought and create other folders inside of it that says “Used on ____.”

You’ll have whatever social networking sites you use, such as Used on YouTube, Used on Facebook, Used on Twitter, etc. Your PLR, as you’ll learn later, can be repurposed again and again, so you want keep your investment, not just slap it up on a site as is and delete it.

Make time each and every day – no more than 10 minutes max – to pop into your social networks and post some of your PLR there. The great thing is, this will be a very short post regardless of where you’re putting it, so it shouldn’t take a lot of time at all.

The best thing you can do to brand yourself and lend credence to your claim as an authority figure is to stay at the forefront of your niche. Those who rarely post because they’re too shy, or who get easily distracted and abandon their social networking accounts, aren’t taken as seriously as those who diligently post day after day as a way to bond with their audience.

Engaging Your Followers on Social Media with PLR

Engaging your followers on social networking sites means getting them to participate right alongside you. They might respond to questions, argue with you, agree or share your posts virally.

So what’s the best way to do that? Go with what you learned in school – use the Who, What, When, Where, Why and How questions. So let’s take a look at a paragraph from a weight loss PLR report.

This report is called 5 Ways to Overcome Dieting Depression. The original paragraph states this:

“There are certain things you can do to prevent a mental lapse where you cave in to your negative feelings. You have to be your own motivational coach – no one else can do this.“

Now we’re going to take that one paragraph and turn it into six different social networking posts that will engage your readers. Watch how it’s done:

Who: “Who else here has a problem with diet failure due to negative feelings, causing you to cave on your diet?”

What: “What’s your best motivational tip for recovering after you cheat on a diet due to negative feelings?”

When: “When are you most prone to cave into your food cravings due to negative emotions – is it when you’re tired, sad, or angry?”

Where: “Where do you record your pattern of caving in to bad food choices due to negative feelings – a print journal, online journal, or elsewhere?”

Why: “Why do you think you associate food as comfort for negative feelings instead of a healthier choice?”

How: “Experts say, ‘There are certain things you can do to prevent a mental lapse where you cave in to your negative feelings. You have to be your own motivational coach – no one else can do this.’ So my question to you is this: How have you worked on learning to motivate yourself when the allure of cheating on your diet is so strong? We can’t do it without the proper tools!”

Notice that in most of them, we simply used the original paragraph as a springboard for our own content, with a few words taken from the original. But in the last one, we used it as curated content – quoting the original and adding our own dialogue to the mix.

That’s just one paragraph from a 5-page report. Think of how much you can do with the entire pack! And you can take those and post them all over different social networks to see how people respond.

This is also a great way to learn about your audience and start working on products to sell to them (some of which might be PLR products in eBook form or your own creations).