If Affiliate Marketing is your chosen business model (or one of them), you have to decide what kinds of products you want to promote and earn money from. You have both digital and tangible options.
If you choose the digital route, there are tools and platforms, services and courses available to affiliates. But there’s also one specific type of digital product that’s been around for many years and will always be in high demand – content.
Why PLR Is a Lucrative Affiliate Business
As a marketer yourself, you probably already understand the need for ongoing, high-quality content. You use it everywhere – in lead magnets to build a list, on your blog, on social media, in email autoresponders, and info products.
To brainstorm, research, and create great content on your own can be a daunting task – even for the most well-versed individual. Imagine if you didn’t have the talent to write quickly, and you still had to also handle all of the other tasks an entrepreneur is responsible for on top of that?
The reason PLR, or private label rights, is in high demand is because it lessens the load for marketers who have neither the time nor talent to do it themselves. When you can provide a convenience for someone for something they have to have, it’s an easy sell!
The best thing about promoting content is that marketers need it for every different niche, and PLR sellers create it for almost all niches. Your buyers also need it year-round – 365 days a year, in most cases.
Content – whether it text format, video, or audio, is a marketer’s way of engaging with their audience and building trust and loyalty. It’s how they position themselves as a leading authority figure in their niche.
They can’t use content sparingly because, in order to be competitive, they have to stay in front of their audience. They have to post blogs on a consistent basis, email their list with tips and advice and put out products to earn using a different income stream.
With private label rights, they can do all of that in a much shorter time. PLR allows them to buy readymade content in a variety of media formats (mostly text, but some audio and video, too) and tweak it with their voice, put their name on it and run with it.
Depending on the seller’s license, they can edit it, use it as free content on platforms or in viral reports, or sell it as info products for their buyers to read and learn from. While their competitors are spending weeks and months developing a product, they can download a PLR eBook, turn it into a PDF and have it selling later that same day.