The PLR Launch Business Model

The PLR Launch Business Model


There’s a very specific business model that has held up for over two decades with no sign of slowing down. It’s lucrative and easy to tap into if you have either writing or graphic skills.

In fact, if you have neither of those, but want to outsource the creation of it, you can make a success out of your business, too. It’s called Private Label Rights, and it’s content you create once and sell multiple times for other people to use as their own.

Make Easy Money Selling Content Others Can Use

If there’s one thing that hasn’t changed over the years it’s that marketers need content – and they need a lot of it. Not just once, either. They need content to fill their blogs, email autoresponders, to act as lead magnets and info products they can sell.

They need social media posts and product reviews so they can monetize their efforts. And they need it week after week, month after month and year after year. It’s no wonder content creation is one of the most grueling aspects of being an entrepreneur.

For many, they don’t have the talent to create content. They can’t write or design graphics. They can’t (or don’t want to) create video or audio using their voice or image. Maybe they don’t have the tools to do the multi media content, either.

They may lack confidence creating content and putting their name on it. They may not grasp how to adequately research ideas or topics, outline cohesive thoughts and turn it into a representation of their brand and business.

For some, it might be a simple matter of lacking the time necessary to create an endless stream of content 365 days a year. Hiring a ghostwriter who creates content exclusively for them can be costly.

So instead, they turn to private label rights (PLR). It has the potential to be carefully researched and well written, and it’s cost effective, too. Compared to $10-20 per page, they can buy PLR for just $1 per page (or even less during the launch period).

It’s a win-win for both seller and buyer because what the seller loses in per page pricing, he or she makes up for in the volume of bundles sold. In fact, you can often earn far more selling on batch of content to hundreds of buyers than you would if just one person hired you to create something exclusive for them.

Private label rights can be a variety of media formats – most commonly text-based, but often graphics, video or even audio files, too. If you can mix and match media formats, it’s even better.

Pick a Hot Selling Topic and Map Out Your Funnel

The first thing new PLR sellers always want to know is, which niche should they create content for? And what should the topic be? There are a few ways to determine this. First, you can look at what’s already selling.

One of the most popular places to sell PLR is on the Warrior Plus site. This platform routinely has PLR launches appearing in the bestseller list as well as being chosen for “Deal of the Day,” where it gains more exposure.

You can search as an affiliate for PLR to see what’s sold in the past, how many packs were sold, and what was in the pack. This gives you an idea of what’s hot in the current year.

For example, you might see that a bunch of mindset and success PLR is having high sales. Personal Development can be broad for all goals or narrowed down, such as for business success or weight loss success, for example.

You might rightly assume that weight loss is an in demand topic, but looking at trends on Warrior Plus, you see signs of detox diets selling well, or keto topics. This is something you can also find on Amazon bestselling book lists.

You can always go to the various non-fiction sections to see what topics people are buying most. For example, you might see something specific where there are many books about sugar detox diets.

Sometimes this can happen when a celebrity lets people know about a topic – or a news story comes out about the benefits of it. So searches soar, and that means marketers need content to compete with other sites and get visitors to come to them.

Once you have a topic that you want to do, such as stress, survival, diabetes, marketing, and so on, you’ll want to map out your launch. Some people feel nervous about doing a funnel, which means you have a front end product and an upsell.

They want to dip their toe in the water and start out with only a front-end offer. There are several problems with that. First, you’re missing out on money. Second, your buyers like getting the opportunity to add on an extra deal (remember, they need tons of content).

And third, your affiliates won’t want to promote if the commission they’re going to receive is too small. So if you launch a $17 bundle as a front-end only offer, they only stand to earn $8.50 per sale.

However, if you create a funnel where you have the $17 front-end offer plus a $27 one time offer upgrade and a second upgrade offer worth $47, now they can earn over $45 per sale.

That’s a much better incentive for affiliates. So make sure you set your nerves aside and go all in if you’re going to attempt to launch a business in this model. You want to do your very best right out of the gate.

When you create your funnel, you can mix and match the types of products you have in the funnel. For example, your front end might be 35 one page articles for $17. Your first upgrade might be a mix of lead magnets, bonus reports, product reviews, email autoresponders and social posts.

Your third and final upgrade could be a complete info product (eBook) with a sales letter they can use to have a product ready to earn for them. And don’t forget – you can mix the media formats up, too.


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