Screen Capture Video Method
One method of using video that isn’t as intimidating is to practice screen capture recordings in the beginning. There are two different ways you can do this. Screen capturing is when your video is recording what’s on your computer screen.
Many GenX Marketers like this option because it still allows them to use video where their audience can hear their voice, but it doesn’t force them to put their face on screen if they’re not comfortable with that.
The first method of screen capture recordings is to use slide show presentations. These give you a very professional appearance for your recording and you can brand and style it to whatever best suits you and your audience.
Your slide show can be as short or as long as you want it in terms of the number of slides. Just make sure you pause long enough for the viewer to read it and don’t rush through it too quickly.
Many people have PowerPoint on their computer that they can use for this purpose. But there are also other options that are free, including Canva. They have a lot of built-in free slideshow presentations that you can customize with your text and images as well as your own brand colors.
Another way you can use screen capture recordings is to just have your video recording your computer screen without a slide presentation. This is perfect if you’re teaching someone something online, such as how to set up a blog, for example.
To capture your screen, you can use a tool like Screencast-o-Matic, Camtasia or CamStudio. Using these tools, you’ll be able to choose the size of the screen recording, blur out or highlight things on the screen, manipulate the audio if needed during editing, and more.