10 Rules for Creating Great Content

10 Rules for Creating Great Content

#9 Use Tools to Conserve Your Time

There are many tools that will assist you with the content creation and marketing process, and not ignoring the use of these is the ninth rule.

We’ve mentioned a few of them already, so let’s cover those a little more and then introduce another one. First, there’s Canva. This is an image-based tool that can help you design slide presentations, social quote posters, videos, and more. Above all, this is my favorite tool. I could not live without Canva. I use it every day in my business to create many different kinds of graphics.

They have templates that are ready for you to use with placement for images and text with certain fonts you can consider. You can use stock photo sites like Pixabay or Unsplash to download images relevant to your niche to use with this tool. Canva also has a great selection of graphics for your use.

You can also use editing tools like Grammarly and Camtasia. With Grammarly, you can run your written content through it to ensure it isn’t full of typos, spelling errors or grammar mistakes.

Camtasia helps you edit your video presentations so that you not only have them polished up by removing blunders, but you can also add things like a highlighter to your cursor so that viewers can follow along easily if you’re pointing to something. Camtasia is a bit pricey and if your on a budget I suggest a tool like Screencast-o-matic. This is another tool I simply could not live without.

Both tools allow you to insert things like blurs if you’re showing something in a step-by-step manner and need to blur out information like your username and password to a site. You can also add intro and outro presentations and get those made from a professional on gig-based sites.

Private label rights, sometimes referred to as White Label Content, is another tool you can use to supplement your content creation. PLR is content that other providers create and sell to multiple users who can put their name on it, edit it and use it as their own. You can find all sorts of PLR in different media formats – including text-based articles, lead magnets, emails, product reviews, and reports. There are PLR providers in practically every niche you can think of.

You don’t have to use PLR as is. You can edit it and tweak it so that the content matches your own style and beliefs. Make sure you thoroughly read through the content to make sure it aligns with what you want to teach. If you struggle with writing emails PLR is a great way to get the creative juices flowing when it comes to providing content in the form of email marketing.

Never assume it’s the same! Take time to personalize the content and read the license to see if you’re able to repurpose it – such as breaking an eBook up into multiple blog posts, or combining articles into a lead magnet.

Another tool you want to utilize is the concept of curation. This is when you source information from many different people and sites, offering a snippet or portion of the content in a compilation that you then discuss and add your own thoughts to.

You can take a quote from a competitor’s blog post, for example, and embed it in your post about a topic. Add your own thoughts about what they said (or expand on it) and then link back to the original author’s page – always giving credit to them.

#10 Regular Analysis of Your Published Content

The final rule you should follow to be successful in your content marketing efforts is to always analyze how your published content is performing. This allows you to avoid making repeated mistakes and gives you the opportunity to improve.

It also lets you do more of the same when it comes to delivering content that’s performing well with your target audience. For example, if you find that your followers devour short-form content on TikTok that you post as a series better than they do when you upload a 20-minute video on YouTube, you’ll know where to focus your efforts in the future.

You can also split test strategies to see how your content performs. Test things like headlines, story lines, length of content, and more – but only test one item at a time so that you know what it is that’s making a difference.

You can also segment your subscribers so that you’re delivering content that’s specific to their needs – or even rewarding certain groups (like buyers) over others (like freebie seekers or tire kickers).

Use your site statistics to watch how your blog is performing in the search engines. You’ll also be able to use a variety of online tools to track consumer behavior on your site and how your site ranks in the SERPs (search engine results pages).

Another thing you will want to do is analyze the data given to you by your email autoresponder provider. You will learn what your open & clickthrough rates are. Even social media platforms have certain analytics you can look at to see what your reach and engagement is on them. This may or may not require you to turn your account into a business account, but it might be worth it to see the information you need to master content marketing on a wider scale.

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