Supplement Text with Images, Audios and Video Components
Regardless of whether you conduct live video coaching sessions or you create the coaching programs ahead of time, you want to use a variety of media formats. Using live video interaction does not replace supplemental learning materials.
You can use a mixture of image, audio, and video components to help explain a certain concept or simply give them something they can see, watch or listen to after the coaching session is over to reinforce the lesson.
You can use infographics, slide presentations, screen capture videos, podcast episodes and more to add additional elements to your coaching program. It’s really not very different from someone who signs up for a class where a professor teaches a lesson, but the student also has additional materials such as a textbook or workbook.
Sell More Sessions
When you attract a client to your coaching program, you don’t want to simply sell one coaching session. You want to have repeated business with each client or group. In order to achieve that, you have to have some way of enticing them to purchase more.
You can start by developing package deals for your coaching program. Instead of just charging $100 for a single coaching session, you could have a package deal where they get $50 off if they purchase five sessions.
You can have different tiers for this, too. For example, if you wanted to, you could have an even steeper discount if the client purchased a package of 10 coaching sessions. Or, you can have a deal where if they purchase a certain number of sessions, they get one free.
Another thing you can do in regards to increasing your profits in your coaching business is to develop certain upgrades for your coaching program. For example, you might have a coaching program where you help someone through the process of launching their own digital info product.
An upgrade idea for that might be for you to personally evaluate their product thoroughly and give feedback on what they could do different or better. You might be able to throw in certain services, such as copywriting or graphics for their site.
Prepare for Coaching Interruptions
Make sure that when you are getting ready for your coaching business, you’re also preparing for things that can get in the way of it. If you are writing an info product, interruptions aren’t as damaging.
But if you are on a live coaching call with one or more individuals, interruptions and delays can make it appear unprofessional. There are some things that you may not be able to avoid.
For example, if the Internet happens to go out in your area, you may not have a way around that. But if there’s anything you can do, such as getting on your smartphone and using data, you should do it to avoid missing a coaching call.
Some things, such as interruptions by family that lives with you or even pets, can be handled ahead of time so that you don’t have to deal with them in the middle of a call. You need to make sure that everyone understands the boundaries and that you have done everything possible, such as feeding or taking the dog out before your call so that they are not whining while you are on with a client.
Illness is another thing that can interrupt your coaching business. It’s inevitable that everyone will suffer from a minor or major illness at some time. If you are not feeling well, or need to take off for some reason, make sure you notify your client as soon as possible and make up the session with them.