Question and answer blog posts are a great way to establish your expertise. This is also an excellent way for you to rank higher on Google search engine results pages (SERPs). In this post, we will discuss how to write question and answer style blog posts that is optimized for search traffic.
What is a Q&A Blog Post?
A question and answer blog post is a type of blog post where the person who is asking the question answers it themselves. You can have a question and answer style article on anything from cooking to relationships to why you need SEO for your business!
These types of post are great to help build your credibility on a topic by showcasing your knowledge. It is also a really helpful style of post for someone learning about a subject. Plus they can easily be reformatted into a YouTube video or social media posts.
How Should I Choose My Questions?
You can look at the kind of questions that are asked when you search for the main term you are using. For example Main keyword – clean Instant Pot
- How do you clean an Instant Pot?
- Can you clean the Instant Pot liner in a dishwasher?
- Can you submerge the Instant Pot lid?
- How do I get grease out of my Instant Pot?
Two of these queries came from the People Also Ask section on the search results. This is a great place to find the questions you can answer in a blog post. You could make one big posts here with various cleaning tips answered or a series of smaller posts on each question.
Another idea is to simply think back a few years to the kinds of questions you had about your topic. Then write content based on them.
Creating The FAQ Blog Post
You can take this post style further and create a FAQ-style section that goes into shorter details on a larger number of questions.
The answers are provided in the form of a list with each point being numbered or having bullet points. This type of content is targeted at those who might not be familiar with the topic, but want to learn more.
FAQ posts are often incorporated into sales and landing pages to answer the common questions about a product or service. They help cut down on customer service queries for basic questions and help people feel more confident about their purchase.
How Do I Format The Question & Answer Blog Post?
The best way to format a question and answer blog post is by answering the question at the top of your post. You can use a list or paragraph format, and number each answer so it is easy to follow for the reader.
Answer the question in a simple and direct form then go into more detail. Use smaller paragraphs to make the post easy to scan and use headings with the sub-questions or sections so people can easily navigate to where they need to be.
Use a table of contents plugin or WordPress block to also make an easy to navigate post. That way readers can quickly access the answer they are looking for.
SEO Tips for Q&A Blog Posts
When it comes to search engine optimization for this style of blog post, you should include keywords in the question, and try to use something other than “I” as an answer. You can give your opinion but make the post mostly about the reader.
Use good on-page basics including a strong meta description that pulls people’s attention in from the search results. Add images where you can to illustrate and where applicable, add step by step photos for tutorial style Q&As. Don’t forget to use a description in the ALT text that features your main keyword.
Q&A blog posts are one of the easier styles of blog post to write. Once you have a question in mind, you have a clear path to what you need to cover. Don’t be afraid to go into more detail or add relevant information and link to other posts that might help the person with their query.