MANAGE MULTIPLE LOCATIONS
If your company has different locations, you can use a location group to manage all locations. A location group helps you to sort your locations into groups thereby making it easier for you to control all your listings. You can make changes, share updates as well as access different business listings from one place.
Create a Location Group:
Visit the Google My Business website and sign in. Go to ‘Manage Locations’, ‘Create group’ enter the name, then hit ‘Create.’ You can add as many locations as you want. You can also view current locations, add new locations, transfer locations, and delete location groups.
The organization owner or user group owner has the right to delete location groups or transfer them. Other members such as the organization member and the user group member have limited rights. They can only create or edit a location group, request to manage a specific location, and view invitations to do so.
Optimize SEO for Multiple Locations:
Optimize SEO for all your business locations from one place by doing the following:
- Keep the information for every business up to date.
Information for each location should be kept up to date. This means posting the right phone numbers, email addresses, physical addresses, and office hours. If there are changes at one or two locations, make the necessary updates. It is important not to neglect this because failing to share accurate information about one location can hurt your entire business.
Add descriptions to each location, individually and share accurate information. This will help to increase traffic to your page.
- Use quality content across all locations.
Use different content for different locations. Avoid copying and pasting the same information across all pages. Take your time to write and share quality content. Your content should match the user’s needs. Meaning what works for users or customers in one area may not work for one in another. So, publish posts that meet the user’s needs based on their location.
- Create an effective content strategy.
Your content quality and structure are the keys to getting your business at the top of search engines. So, come up with an effective content strategy and implement it in all your listings. Optimize the content, description, and keywords.
Understand your customers and share information that resonates with them. The kind of content that will meet their needs, inspire action, and get them to share with their friends.
Use posts consistently and separately for each business or location. Use different quality images for different locations.
- Use GMB Insights.
Use GMB insights to keep up with your businesses and understand how your customers interact with your products, page, or services. Track user activity and stay up to date with what your potential clients need. Know which location receives less attention and come up with the best marketing strategy.
GMB Insights can help you to meet your business goals and take you to the next level. They make it easier for you to analyze and understand your customers. Which is the key to providing the right product or service that caters to their needs.