Split Test Your Copy Efforts
One thing you’ll want to do is to make sure that you know whether or not your copy is working for you. There’s no need to guess because the best way to do that is by performing what’s called a split test.
When you create a split test, you’re dividing the traffic that comes to your site by using two different versions of a sales page. It might take a little bit of effort to set this up, but the data you’ll gain from the test can boost your profits.
That’s because doing the test will allow you to see which version is performing for you and which one is lacking in reader response. A lack of reader response equals a lack of sales, which ultimately hurts your bottom line.
By using the test, you’ll see reader behavior and be able to improve engagement. Maybe you’ve never heard of split testing before. You might even have heard of split testing referred to as A/B testing, but it means the same thing.
Basically, it just means that you set up the testing so that some of your audience is directed to the A sales page while the rest will see the B sales page. Doing this allows you to tweak what’s not working for you.
You might see evidence of this by dwindling site visitors, a high bounce rate or a lack of conversions. The split test is performed to determine how your potential customers are reacting to which content.
This gives you the kind of insider knowledge into customer behavior so that you can know where to fix your copy. Creating a split test is easy even if you’ve never done it before.
There are paid and free split testing tools that you can use to set it up. When you’re ready to set up your split test, you’ll create a campaign. Many of the testing tools will give you step by step guidance through your dashboard.
Once you’ve set up the split testing, you can test any part of your sales page. This gives you insight into whether it’s the A or B version where you’re seeing less bounce and better click through.
You can tweak your copy by changing your headlines or your subheadlines. Some other elements people test are video versus text copy, color patterns, bullet points, testimonials, and entire slants.
You can test small or large elements of your sales page, but don’t test more than one at a time. If you do that, you won’t know which issue people are responding better to. For example, if you change a call to action and your headlines, you won’t know which one was causing poor conversions. There are no limits as to how many times you can tweak your copy for improvement. By comparing the A/B versions, you’ll be able to tell which one is working best for your business and improve the income of yourself and your affiliates.